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Compound Everyday Capital

Founded in 2012, Compound Everyday Capital is a risk focused, value oriented and absolute return driven asset management firm. Compound Everyday Investment Advisers (A division of Compound Everyday Capital Management LLP) provides Investment Advisory services using smallcase platform.

Sumit Sarda, founder, holds an MBA from IIM Bangalore, and is a rank holder Chartered Accountant (all the three stages) and a rank holder Company Secretary (two stages). He has 17 years of work experience which includes 12 years of professional investment experience. Before starting CED Capital, Sumit had worked as an Executive Assistant to the Chairman, Enam Securities, Mumbai.

Surbhi Sarda, Principal Officer - Investment Advisory division is a seasoned Chartered Accountant and has over 12 years of research, valuation and portfolio management experience.

The engine of firm’s investment ideas is its core research team comprising of rank holder chartered accountants and IIM MBAs who together have a total work experience of over 20 years. The team has delivered 21% annual returns since 2012 and the same team serves firm’s advisory clients as well.

Founded in 2012, Compound Everyday Capital is a risk focused, value oriented and absolute return driven asset management firm. Compound Everyday Investment Advisers (A division of Compound Everyday Capital Management LLP) provides Investment Advisory services using smallcase platform.

Sumit Sarda, founder, holds an MBA from IIM Bangalore, and is a rank holder Chartered Accountant (all the three stages) and a rank holder Company Secretary (two stages). He has 17 years of work experience which includes 12 years of professional investment experience. Before starting CED Capital, Sumit had worked as an Executive Assistant to the Chairman, Enam Securities, Mumbai.

Surbhi Sarda, Principal Officer - Investment Advisory division is a seasoned Chartered Accountant and has over 12 years of research, valuation and portfolio management experience.

The engine of firm’s investment ideas is its core research team comprising of rank holder chartered accountants and IIM MBAs who together have a total work experience of over 20 years. The team has delivered 21% annual returns since 2012 and the same team serves firm’s advisory clients as well.

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Years of experience

20+

SEBI Registered

INA000017198

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All your questions answered

Frequently asked questions

What are the products offered?

We are offering Investment Advisory Services through subscription based smallcase(s). Our research team is the research engine for the same. Our focus is on multicap equity shares and liquid bees.

What is their investment philosophy?

Our core investment philosophy is Sustainability at Reasonable Price (SARP). We look out for businesses that can profitably serve a sustainable demand through long runway and inherent competitive advantages. Secondly, we like managements that have demonstrated track record of treating minority investors fairly. This is reflected from capital allocation, quality of accounting and incentive structures. Within the above qualities of sustainability and fairness, we are guided by circle of competence (invest in things we understand), margin of safety (buy at or below conservative estimate of intrinsic value) and counter cyclicity (respect cycles and position to benefit from their reversals). At a reasonable price we are ambivalent between so called value and growth stocks.

What is a smallcase?

A smallcase is a curated basket of stocks/ETFs* that reflects a certain objective (ideas, themes, strategies), backed by the research of Compound Everyday Capital. You can invest in a smallcase in 2 clicks., *ETFs (Exchange Traded Funds) are baskets of securities that track an underlying index (Nifty, Gold, etc) and can be bought and sold on the exchange.

Who can subscribe to these smallcases?

Compound Everyday Capital decides who can invest in the smallcases created by them and can create two types of smallcases :, Exclusive smallcases : smallcases which require a subscription to Compound Everyday Capital’s Advisory in order to invest in the smallcase. You can subscribe to a smallcase directly from the smallcase profile through the subscription form., Public smallcases : smallcases in which anyone who has an account with our partner brokers can invest. You can invest in this smallcase by clicking on “Buy smallcase” in the smallcase profile and logging with your broker credentials.,

How do I track my smallcases?

When you buy a smallcase, the index value is set to 100 on the buy day - this helps you track the total returns without having to monitor each stock. You can also use the performance metrics to get a more detailed understanding of your smallcase.

How can I cancel my eMandate?

One of the payment method available to subscribe to a fee based smallcase is eNACH where an e-Mandate is created., If you want to cancel your e-Mandate(s) linked with any of your fee based smallcase subscription, please drop an email to publisher.help@smallcase.com with the following details:, Email used for subscription, Subscribed smallcase Name, We will share the mandate(s) details in response to your request including the below:, Mandate maximum limit, Mandate Validity, UMRN no. (Unique Mandate Registration Number), To proceed with the cancellation of the mandate, we would require your confirmation by email after verifying the mandate and payment details. , After receiving your confirmation, we will process the mandate cancellation and update you with the status within 72 hours.

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